As website owners we all want to make sure that the time and money invested in having an online gives a return. How do we ensure a return on investment on our clients’ websites?
Building a website involves quite a few steps below each of which contributes to the overall ROI to the finished site:
- Brainstorming
- Content Creation/Gathering
- Design
- Layout
- Navigation
- Revision
- Usability
- Accessibility
- Site Analytics setup
- Optimize for Search Engine
- Adword strategy
- Analysis of results, page impressions, visitors, location of visitors,
- Analysis of adwords
- Website preformance measurementÂ
Once the website has gone live continuous monitoring and measurement is the only way to ensure that the time invested in building the site is well spent.
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